What You Need to Know about Tunisian Youtubers: They Do it for Love!

… The massive use of Youtube in Tunisia started after the revolution of 2011, mostly to watch the leaked personal videos of ousted president Ben Ali and footage from the protests. Later in time, many Tunisian YouTube activities revolved around acknowledging Tunisian Rap in the music industry. As this musical trend was not tremendously present on local televisions, most artists sought refuge in YouTube to promote their art…

       There is no way denying that internet has increasingly become part of our daily routine. A day cannot pass without a short tour on social networks. As this fundamental access is a worldwide custom, the spread of up-to-date websites has helped the development of many network programs to slide into many uses such as communication, entertainment and broadcasting. All these activities are available in a three-in-one network device: YouTube!

       YouTube is the largest and fastest sharing site on the web, with the features of counting views, rating the thumbs up and thumbs down, and the comments. Ever since it was launched, YouTube thrived at creating a space for creativity. In recent years, many youtubers rose to fame and became worldwide influential people especially in the field of entertainment like Cyprien, iiSuperwomanii, and AdamSalehVlogs.

         It was not till 2009 when Youtube got ‘unbanned’ in Tunisia. During that time, Tunisian YouTube was still down the ladder barely grabbing local audience. The massive use of Youtube in Tunisia took place only after the revolution of 2011, mostly to watch leaked personal videos of ousted president Ben Ali and footage of the protest. Later in time, many Tunisian YouTube activities revolved around acknowledging Tunisian Rap in the music industry. As this musical trend was not tremendously present on local televisions, most artists (like Sanfara and Klay BBJ) sought refuge in YouTube to promote their art.

        From that token, Tunisian Youtubers started to increase in number not only in the music industry but also in many fields with diverse center of interest. In this respect, the prominent number of Tunisian YouTubers is occupying the sketchy vines of comic short videos. Following the path of many European comedian Youtubers, many young Tunisians stood in front of the camera to bring the smile on our faces, by criticizing aspects of the Tunisian society while using humor. Saif IFOTEC, Hor Cujet and Salam Monsieur are some of the Youtubers who managed to reach overseas subscribers from neighboring countries. They were also hosted on national television and invited to other countries to guest-speak in Youtube events. The second most watched videos on Tunisian Youtube channels are those dealing with DIY (Do It Yourself) recipes and beauty tutorials. This category is usually targeted by many cosmetic companies that want to promote their products through sending samples to beauty Youtubers and asking them to make reviews or giveaways on their channels.

         Other Youtubers chose to revive the reading impulse by making an online community known as booktube where booktubers upload interesting videos about books to share their bookshelf passion: Sonya Serial Reader, Yosra Abdelkader, A Tunisian Reader, The Daydreamer, Hajar Read, Amal books, etc. The booktubing community in Tunisia seems to be predominantly female. One of the very few male booktubers who managed to invest in the booktube field through launching an audio reading project is Marwen Ben Hafsia, 24-year-old. He started his narration journey in a collaborative channel called Entertain Your Mind, then he created his own youtube channel Audiolaby, which is an audio library in which he reads summaries or extracts from certain requested books.

   Despite the thriving Youtube community in Tunisia, it still lacks serious support and suffers from neglect. Unlike the neighboring countries, creating a youtube channel in Tunisia cannot bring you that much revenues. Due to the absence of PayPal service in Tunisia, the majority of Tunisian Youtubers do not have a financial asset from publishing hot videos. While some do it for the money and others do it for the fame, most Tunisian youtubers do it for love. So don’t forget to visit their youtube channels and give them some love!

Article written by Awatef Hamdi and edited by Nada Mrabet

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